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Tag Archives: marketing
Location-based advertising
Storytel, a company that specialise in talking books, have used the empty space around coffee dispensing machines in a large chain of newsagents to promote their service to mobile users. The service essentially consists of a desktop or mobile app … Continue reading
Augmented reality ?
Hella, a company that specialise in lighting, recently launched a mobile app across both Android and iOS. You might just expect the usual catalogue app but Hella did something different and used the phone camera to create a virtual try-before-you-buy where … Continue reading
Not enough videos
How to get your app noticed is a popular theme and for the most part the advice seems center around “being different” – creating an app to fit a niche or having a fun viral-idea that might start trending. This … Continue reading
Size counts
“‘Recycle More” are using QR codes to take users directly to YouTube videos. The difference to other let-down efforts is they choose an image size that considers the distance from platform, dirt and probably-low-light conditions which means it works reliably every … Continue reading