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Mop it
Mopper are a company that provide a service built around QR codes with integrated payment through Paypal or Klarna. This lets advertisers or partners have “one-hop” purchase from an advert simply by including the relevant Mopper code – a QR … Continue reading
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In-store advertising
Rabble provide a location-based service that helps its users find special offers in or around their location. In addition to passive browsing, it can use push notifications to actively alert users when in vicinity to a deal. The participating companies … Continue reading
Location-based advertising
Storytel, a company that specialise in talking books, have used the empty space around coffee dispensing machines in a large chain of newsagents to promote their service to mobile users. The service essentially consists of a desktop or mobile app … Continue reading
Augmented reality ?
Hella, a company that specialise in lighting, recently launched a mobile app across both Android and iOS. You might just expect the usual catalogue app but Hella did something different and used the phone camera to create a virtual try-before-you-buy where … Continue reading
Not enough videos
How to get your app noticed is a popular theme and for the most part the advice seems center around “being different” – creating an app to fit a niche or having a fun viral-idea that might start trending. This … Continue reading
Size counts
“‘Recycle More” are using QR codes to take users directly to YouTube videos. The difference to other let-down efforts is they choose an image size that considers the distance from platform, dirt and probably-low-light conditions which means it works reliably every … Continue reading
How to stand-out in a crowd..
How you make yourself noticed in <favourite appstore> is probably as important as the idea and execution. You have companies with infinite marketing budgets on one end and luck-viral-right-time-and-place on the other. This entrepreneur went back to basics to market … Continue reading
Smarter advertising ?
The advertising infrastructure hasnt evolved much to address the divide between traditional print and digital. You might see the odd QR code or even short URL but the message still needs proactive memory-consumption. In contrast Adwords keep getting smarter and … Continue reading
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QR come back ?
Comscore just released a press release giving a sampler of their recent QR code study – 14 million mobile users in the U.S. (=6.2 percent of the total mobile audience) scanned a QR or bar code on their mobile device – more likely to … Continue reading
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