Rabble provide a location-based service that helps its users find special offers in or around their location. In addition to passive browsing, it can use push notifications to actively alert users when in vicinity to a deal. The participating companies can, in turn, instantly attract only relevant passing customers with up-to-the-minute deals.
Rabble is hyper-local and not a curious download in an appstore and so the marketing is naturally using traditional store-fronts. In contrast to most apps that need to find premium placement, Rabble is able to use its participating companies with a “Here is Rabble” campaign.
The challenge for companies looking to use the same space might be a too-much-apps effect where consumers start to tune-out storefront ads as novelty value dries up.
Participating Rabble storefront