Storytel, a company that specialise in talking books, have used the empty space around coffee dispensing machines in a large chain of newsagents to promote their service to mobile users. The service essentially consists of a desktop or mobile app that lets you subscribe on a monthly basis and stream over 2000 book titles. It is a subtle marketing effort but with lots of thought behind it – directly connecting coffee-drinking commuters with very relevant *hands free* mobile entertainment.
Storytel advert together with automated kiosk