Hella, a company that specialise in lighting, recently launched a mobile app across both Android and iOS. You might just expect the usual catalogue app but Hella did something different and used the phone camera to create a virtual try-before-you-buy where you can preview how the different products might look on your car. The landing page doesnt do much to sell the app (see last post) but it encourages sharing the branded photos on Facebook. Its a good balance between useful function and marketing - Ikea have been piloting something similar and two students have developed the idea further with a complete home concept.
